Karuna Rawal

With 25 years of experience transforming brands and an Emmy to her name, Karuna Rawal knows everything there is to know when it comes to building a brand. As the Chief Marketing Officer of Nature’s Fynd, Karuna is helping create versatile alternative proteins in a bid to feed our growing population. Where others have picked peas, or chosen chickpeas as their go-to protein, Nature Fynd’s protein base for its food range is the humble fungi. Found in the hot-springs of Yellowstone National Park of all places, the fungi was discovered as part of a NASA funded experiment. Through the use of ground breaking fermentation technology, a little bit of Yellowstone can be found in every Nature Fynd breakfast patty and tub of cream cheese. 

Recently securing $158 million USD in series A and B funding, Karuna looks to take Nature’s Fynd to new heights as it prepares to build a better sustainable future with its work. She continues to give back to the world, serving as a board member for UNICEF Midwest, Cradles to Crayons, Ann & Robert H. Lurie Children’s Hospital of Chicago and the 3% Movement, an organization that spotlights female leadership in the advertising sector. Kaurna is the founding board member for Chief, a Chicago based networking system uniting senior women from various industries with the goal of enacting top-down change. 

Karuna is a Northwestern MBA graduate and an alumni of The Wharton School with a BS in Economics.