Tabitha Brown: America’s Mom, Vegan Advocate, and Social Media Sensation

Discover how Tabitha Brown captivates nearly 10 million followers with her unique approach to veganism, her latest New York Times bestselling book, and her vibrant Target collaborations. 

Portrait of Tabitha Brown

Tabitha Brown, an Emmy award-winning actress, New York Times bestselling author, and social media star, continues to captivate nearly 10 million followers on TikTok and Instagram with her unique approach to veganism and relatable humor. Known for hosting shows on the Food Network and the Ellen Digital Network, and starring in Showtime’s "The Chi," she has earned the title of “America’s Mom.”


Her latest book, "I Did A New Thing: 30 Days to Living Free," has once again landed her on the New York Times bestseller list, with features on Good Morning America and Oprah. The book encourages readers to try something new daily for 30 days and reflect on the experience, with a significant chapter on ending unfulfilling relationships.


Tabitha’s influence extends to the business realm with her recent limited-edition collaboration with Target. This collection includes eye-catching home goods, kitchen tools, pantry staples, all designed with vibrant patterns like tropical florals and rainbow stripes. The line features snacks, dips, meal kits, and wines, all vegan, as well as dinnerware, cookware, and appliances.


In addition to her professional achievements, Tabitha is a devoted mother to Choyce (22), Quest (11), and a bonus daughter, Tyleah (28). She shares insights on parenting children with a significant age gap, emphasizing individualized parenting and the importance of educating her children about healthy food choices. Her own journey to veganism, sparked by health issues resolved by adopting a plant-based diet, profoundly influenced her life and her family’s eating habits.


Tabitha is also the co-founder of the healthy haircare line Donna’s Recipe and has launched various product lines with Target, including popular McCormick seasoning blends. She encourages her children to dream big, be consistent, stay true to themselves, and work hard. 


Throughout her career, Tabitha’s authenticity and honesty have been central to her success, both on social media and in her diverse ventures. Her advice for growing a social media platform is to remain true and honest, as people support genuine personalities. She emphasizes faith, perseverance, and being authentic in achieving one’s dreams.

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